In The News
From Coffee Table to Board Room: Two Great Books to Read
May 31, 2013
Throughout the course of the past few months, we at FranNet set out to provide some excellent topics for our blogs designed to speak directly to those considering a possible future as a small business or franchise owner. We’ve covered some vital subjects such as the three ways to own a business and touched upon significant details about which industries thrive in any type of economy. While these blog topics are designed to be informative and helpful, there are some other independent resources well worth checking out once you decide to get serious about taking over the reins of your own future.
As consultants at FranNet, we believe that reviewing and researching the subject of small business ownership and franchising is an ever-evolving matter. We simply cannot stress the value of independent research prior to making some of the most important lifetime decisions. We’ve stated before that finding the right match for your experience and abilities is the single most important factor in the potential for your future business success. And with that thought, we’re happy to recommend a reading list of two very important books which command a great amount of respect in our industry. Below, we offer a brief synopsis and highlight some of the most important lessons of each title. If you’re poised to make a move in the near future, you’d do well to have these books on hand prior to signing on the dotted line.
“The E-Myth Revisited,” by Michael Gerber
What is the E-Myth? Strictly speaking, author Michael Gerber is making a concise point that many entrepreneurs—the “creative and idea” types—make lousy businesspeople. The premise of the book is based upon solving this rather surprising dilemma. In each chapter, Gerber sets out to design a road map for success in any environment by delineating each and every factor necessary to bring about significant business accomplishments. Primarily, the author establishes a very detailed plan which drills down to the day-to-day level of job necessities, which—if followed to the letter—offers an excellent chance of business establishment, traction and then success.
Along the way, Gerber dispels many of the same business myths we’ve covered in past blog entries. In tackling assumptions, the author makes certain that his readers won’t fall prey to the common pitfalls which can so easily be corrected with the right thinking, planning and implementation of successful strategies. The different stages of your business are covered from infancy to maturity, with valuable tidbits of advice designed to be easily understood. There is a particular emphasis on franchising in “The E-Myth Revisited,” as Gerber draws parallels from successful established brands and how these lessons can apply to your personal situation. Last, the author is keen to remind his readers that there are clear differences in inserting yourself into your business vs. working on your business in the long-term.
There is a reason that the best-selling “The E-Myth Revisited” has over 150,000 copies in print. It’s simply an excellent read for the burgeoning business owner in you. It’s on our official recommended reading list and is a part of all of our business presentations.
“Street Smart Franchising,” by Joe Mathews
If you’re looking to eventually own your own successful franchise, it makes sense to hear from those who have been down that road before. And “Street Smart Franchising,” by Joe Mathews, is chock-full of advice from numerous successful franchisees more than willing to share their prior experiences with the reader. Targeted directly to the entrepreneur crowd, “Street Smart Franchising” is a thorough collection of personal stories aimed at giving the next generation of franchisors a leg up on the competition. Simply put, it’s the “What to Expect When You’re Expecting” book of the franchise world.
With franchising, there will always be difficulties during the startup phase. But gaining valuable knowledge from successful business owners who were once in your shoes makes for an interesting page-turner. You’ll read firsthand accounts of the pitfalls, shortcuts, hidden secrets and unexpected circumstances of many personal business owners. And they’re happy to pass along their knowledge to the reader for the sake of eliminating common mistakes and misconceptions while growing your business.
The book also includes a particular focus on the thorough investigation process of franchise opportunities. Once again, it’s a valuable aspect that we at FranNet can never underscore enough. As with “The E-Myth Revisited,” “Street Smart Franchising” is on our recommended reading list. To borrow an old adage, it pays to do your homework.
You can own a copy of these titles by visiting Amazon.com or stopping by pre-owned outlet such as Half-Price Books. Arm yourself with the knowledge you’re going to need by reading these books today.
Do you feel that you’re ready to get started? If this article has inspired you to check out either of these book titles, perhaps it’s time for a free consultation with a qualified and experienced franchise consultant. As it turns out, FranNet is just the place! As a franchise consultant company with a great track record of assisting individuals on their path to business ownership, make arrangements to speak with one of our representatives today.
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