In The News

Jerry Bird Shares Experience with Knoxville News-Sentinel

Dec 21, 2011

FranNet consultant gives advice to those seeking a franchise opportunity

In a down economy, starting your own business is a smart way to go and most of the time franchising is the answer. That’s why the Moores purchased ten locations of the Five Guys burger franchise as soon as it became available. Interviewed by the Knoxville News Sentinel, the father-son duo talked about why they jumped on board.

“It was a no-brainer,” says Kevin Moore. “There was no risk to us because we knew the product. We felt it would be a very popular brand.”

But for those who aren’t sure where to start, getting some advice from a franchise consultant can be a great help. Jerry Bird, franchise consultant in Tennessee, spoke with the Sentinel. Would-be small business owners can choose among roughly 3,200 franchises operating in 80 industries — “some good, some bad and some we would not recommend,” says Bird.

In the article, Bird also noted that some of America’s most recognized brands are actually a network of small businesses — franchisees — who operate under the rules created by the franchiser. Think fast-food restaurants, automotive dealerships and many retail outlets. Categories such as senior care, education, fitness and service industries like home repair and cleaning services are increasingly popular.

The article also gives a little of Bird’s background and why he himself chose to become a franchise consultant. To read more of the article, click here. If you’re interested in starting your own franchise and being that much closer being your own boss, give us a call and let’s talk.

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